ALTADENA, California – March 2, 2010 – Perfect Market, Inc. announced today that it has been named a "Hot 90" company for southern California by Lead411. Using its extensive database of American companies, Lead411 selected 90 businesses in the region judged most likely to succeed based on criteria including strength of revenue, unique position in the market, and potential for growth.

"We're honored to be recognized as a "Hot 90" company in our own backyard," said Julie Schoenfeld, President and CEO of Perfect Market. "This award is a tribute to the hard work of our incredible team of people here in Southern California and around the country. We are hugely proud of our accomplishments to date, which include helping some of the country's most respected publishers create value from their online content with little effort, minimal costs and no risk."

Perfect Market was honored for its patented technology platform and unique business model from an extensive list of private software, wireless, Internet and media companies headquartered in Southern California. A selection committee closely reviewed the companies, analyzing everything from executive bios and financing to recent news and market position to identify companies with the greatest potential for future growth.

About Lead411
Lead411 provides information, news, and research about U.S. companies and their executives. Founded in 2001, its goal has been to focus on quality corporate data that is valid and useful rather than producing as many company records as possible. In addition, Lead411 tracks company news in order to alert its customers about venture financing, new hires and hiring plans. For more information on the Lead 411 "Hot 90 Awards" for the Southern California region visit lead411.com.

About Perfect Market, Inc.
Perfect Market, Inc. helps publishers create additional value from their online content with little effort and no risk. Perfect Market, a spin out of Idealab, builds on Idealab's achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003. Perfect Market, Inc. is based in Altadena, CA. For more information, visit www.perfectmarket.com and follow us on Twitter: twitter.com/perfectmarket and LinkedIn: linkedin.com/companies/perfect-market.

Kim Muller
626-296-6220
kim@perfectmarket.com

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